The Basics of Marketing for Small Businesses

This session is designed for small business owners (contractors, retailers, manufacturers, etc.) looking to establish their marketing foundation. Attendees will learn the essential principles of marketing, including how to identify target audiences, craft compelling messages, and select effective marketing channels. The session will also cover cost-effective strategies for brand building, digital marketing, and customer engagement, empowering small businesses to maximize their impact with limited resources. By the end of this session, participants will be equipped with practical tools and insights to create a marketing plan that supports their business growth.